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Barrett Sales Blog
Winning Hearts & Minds: Lessons from Sun Tzu Part 4: In 30 seconds
As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that "In the midst of chaos, there is also opportunity." Businesses...

Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3: In 30 seconds
SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes from knowing the terrain, and in business, that...

Winning the Right Customers: Lessons from Sun Tzu Part 2: In 45 seconds
Success in sales isn’t about reaching everyone - it’s about reaching the right people. Many businesses waste time chasing any potential lead, only to have their message lost in the noise....
