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Winning Hearts & Minds: Lessons from Sun Tzu Part 4: In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that "In the midst of chaos, there is also opportunity." Businesses...

Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3: In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes from knowing the terrain, and in business, that...

Winning the Right Customers: Lessons from Sun Tzu Part 2: In 45 seconds Success in sales isn’t about reaching everyone - it’s about reaching the right people. Many businesses waste time chasing any potential lead, only to have their message lost in the noise....

Winning Smart, Not Hard: Lessons from Sun Tzu Part 1: In 45 seconds In today’s AI-driven marketplace, SMEs can’t compete on sheer volume like large corporations. Instead, success comes from strategic positioning, adaptability, and human connection. As...

Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales: In 45 seconds AI is transforming B2B sales by taking over routine, transactional decisions, acting as a data-driven gatekeeper for purchasing. For simple purchases, AI analyses options, predicts outcomes,...